Elisa Irvolino is a Dominican American mom, grandma, and entrepreneur with a bold vision: to become the Latina Martha Stewart. She came to me ready to create a vibrant lifestyle brand that would reconnect Latino women in the United States to their cultural roots while embracing modern American life.

Her mission is to help families create homes filled with heritage, heart, and flavor. Through easy traditional recipes, health-conscious cooking, homemaking tips, and creative crafts, Elisa is building a brand that is as colorful and soulful as her culture.

Phase 1: Brand Manuscript™

We began by developing Elisa’s Brand Manuscript™, giving her the strategic clarity and brand foundation she needed.

• Defined her niche and core messaging

• Clarified her brand story around tradition, modern living, and heart-centered homemaking

• Identified her content pillars including food, health, crafts, and home life

• Maintained her vibrant, authentic voice while creating a clear path for growth

“The heartbeat of Elisa’s brand is seasoning life with love, tradition, and modern ease.”

Phase 2: Brand Foundations Toolkit + Coaching

Elisa invested in my DIY Brand Foundations Toolkit, completing the strategic templates to map out her messaging, offers, and visual identity.

• Completed a 60-minute coaching session for personalized feedback and refinement

• Created final assets and polished her brand presentation to match her vibrant, Latin-inspired vision

• Provided strategic tweaks to align her messaging with premium brand partnerships

This option gave Elisa the best of both worlds: access to expert brand strategy within a budget-conscious framework, paired with personalized, hands-on refinement.

Phase 3: Website Redesign and Visual Assets

Elisa’s website had strong content, but it lacked functionality and polish. We focused on making it a powerful platform for growth by:

• Redesigning her homepage to spotlight her warmth, authenticity, and expertise

• Creating Flodesk integration with lead magnet and newsletter subscription form

• Fixing broken website elements and improving navigation

• Refreshing her logo for more flexibility and cohesion

• Expanding her brand color palette to feel fresh, tropical, colorful, and culturally rich

• Creating an evergreen brand bio for partnerships and outreach

• Designing a media kit template she can easily update and send to brands

• Developing Instagram templates to strengthen her visual presence on social media

Today, her website acts as her digital home — showcasing her recipes, crafts, homemaking advice, event offerings, and brand collaborations.

Results

• A refreshed, functional website that serves as a portfolio, sales hub, and brand home base

• A strong brand identity that blends tradition with modern lifestyle appeal

• Tools in place to attract brand partnerships and sponsorships

• Growth in Instagram engagement and hosting paid in-person events

• Clear momentum toward establishing herself as the Latina Martha Stewart

“Elisa’s brand now captures the flavor, heart, and vibrancy she brings to every recipe, every craft, and every home she touches.”