When Erin Monfre first reached out, she had already built an audience of over 20,000 loyal followers. She felt unsure about how to channel that momentum into a clear, scalable brand. She was preparing to launch a paid membership book club and needed strategic guidance, brand clarity, and legitimization to move forward with confidence.

Together, we built the foundation, structure, and premium presence that allowed her to grow authentically and expand her influence.

Phase 1: Brand Manuscript™

We began by creating Erin’s Brand Manuscript™, a strategic 10 to 15-page document that captured the heart of her personal brand.

• Clarified her niche and premium positioning

• Defined her core messaging and content pillars

• Created a path and plan that stayed true to her authentic voice

• Provided a brand foundation to grow with clarity and confidence

“The goal was never to change her voice. It was to amplify it with strategy and structure.”

Phase 2: Full-Service Personal Brand Development

With a clear brand foundation in place, we elevated Erin’s visual and digital presence through:

• A custom logo suite for her personal brand

• A complete brand identity system including colors, fonts, and mood

• Full personal website design and development

• Defined content pillars and a sample content calendar

• A professional bio and a media kit to support brand partnerships and collaborations

Today, Erin’s personal website acts as her portfolio, showcasing how followers, brands, and partners can engage with her offerings.

Phase 3: Launching Mentally Here, the Book Club Brand

To support Erin’s next level of growth, we launched her paid membership book club.

• Developed a full brand identity for Mentally Here, including logo, color palette, and typography

• Built and customized the online platform using Circle.so

• Designed community graphics and promotional assets

• Integrated Mentally Here into Erin’s personal brand ecosystem

The Mentally Here community now serves as a powerful extension of Erin’s mission, creating a new revenue stream and engagement hub.

Results

• Follower Growth: From 20,000 to over 25,000 within five months

• Brand Expansion: A clear and premium presence across all platforms

• Launch Ready: A fully branded and operational book club community

• Monetization: A strong foundation to attract brand deals, media opportunities, and continued community growth