Evolution Tax Pro Network came to me as Evolution Mortgage to help unify their variety of companies under one new brand. First, we went through a detailed naming process and came up with some entirely new names and brands for the parent company. While the team at Evolution wasn’t quite ready to implement the entirely new rebrand as they mainly needed the new name for their future plans for the direction of the company, not the current operation system, we did come up with names that still revolved around Evolution, to name the parent company, which we finalized as Evolution Tax Pro Network.  We began work on the Brand Foundations ToolKit for Evolution to help unite all their sub-companies under the Evolution Tax Pro Network name, nomenclature, and visuals.