and now you’re attempting to run a business while also needing to be an Instagram influencer to sell books!
Women’s pleasure, power, and joy make for stories worth telling.
And the writers who tell them deserve to get paid like it.
Build Your Business Foundation
Free guide to optimizing your Instagram Profile to convert visitors into followers into readers
Track your writing progress, book status, and basic book information to make marketing easier.
Organize and document your brand identity, books, and your marketing strategy
Congrats!
You’re an author and a business owner!
You don’t know what you don’t know and that’s okay!
That’s where I come in, as your brand manager on your team who understands the book world, branding and marketing, and the business world.
Author Services + Marketing Support
Premium Brand Concierge
Brand Concierge is your brand manager, marketing strategist, and website manager, all in one, for authors who are ready to hand off the day to day instead of managing it alone.
Your website is your storefront, and it should always be working for you. I handle updates, adding new books, announcements, cover reveals, and making sure everything looks good. You never have to log into the backend again unless you want to.
I'm like an assistant to your PA and you, helping hold everyone on brand, translating the vision into creative direction, and helping you get back into the writing cave rather than worrying about .eps vs .pngs.
From PR mailings to ARC management and street team creation and management, we help take care of it all for you. We make sure to create a plan for you that makes sense, fits in your budget, mobilizes your loyal readers together, and helps build hype for your books!
How to talk about your books, how to position each release in your genre, and how to build toward your next launch with a real plan instead of relying on viral reels or Tiktoks to sell your book, we'll build you a reader community.
From running my own merch store and working with dozens of businesses on custom merch, I know margins, pricing, print quality, what sells, and what doesn't. We'll help you figure out what makes sense for your brand, create and order merch, and help you market and sell it.
We meet for a monthly strategy call. You get M-Th text and voice note access. Free event assistance (travel fees only). And a partner who knows your goals and helps you reach them.
About Adah (that's me!)
I started my first business at 12.
I know Booktok and business. I’ve been building my Bookstagram community as @ablondebookishgirl for 7 years. I’ve alpha read, beta read, and ARC read for dozens of authors. I’ve been on author teams, attended launches, built real relationships with indie bookstores and book boxes, and spent years creating content in this exact space. I am your target reader. I know what makes her buy, what makes her loyal, and what makes her put a book down.
But I’m also a business owner. I’ve been building businesses since I was 12 and have spent 7 plus years working with nearly 100 clients across industries. I’ve made every mistake in the book on my own businesses, burned out, rebuilt, and learned what actually works. I know how to read a contract, how to price services, how to structure an offer, how to manage a team, and how to make smart business decisions that fit your actual life.
Most people in the bookish space know books but not business. Most people in the business space know strategy but not books. I know both. And that’s rare.
Creating your brand
Design a custom event booth display for signings and book conventions. You’ll receive all print files, a shopping list, and a rough mockup with instructions for setting up your booth.
Create a Printful or Printify storefront with 3 designs across up to 20 products, integrated with your website (if your website allows), and fully setup.
Create, source, and design a PR mailing for your book and budget with a shopping list, sticker design, and website listing to sell additional boxes.
You’re not selling enough books, you’re seeing low engagement on social media, and signing events are crickets. I’ll help you figure out why, and create a plan to get in front of your readers.
Thinking about genre (or subgenre) hopping?! Let’s do it. I’ll help you understand the landscape of where you’re looking to write, research what’s coming to the genre, and identify where your brand may need some tweaks in prep for the jump.
Refresh your visual brand with a new look. Over the course of 2 days we’ll start by updating your Brand Command Center, creating a new color palette, adjusting your logo, and refreshing your homepage.




