whoggga and I began working together in March 2021 to finish their WordPress website and begin developing the whoggga brand before their launch. We officially launched the community and website in June. We are continually updating the site and tailoring the brand messaging as the community grows. When I met the founders, they had a name and many different verbiages, but we fine-tuned and tailored the messaging to attract the target audience and share the message and values of the community. whoggga has expanded to have an app for the community that we worked closely together to develop and continually manage. As whoggga and I continue to work together, we continue to drive brand strategy to build a strong community around whogggi and the values of integrity and abundance.

Working with whoggga goes beyond helping align all company activities towards their values and mission. We also work together on social media strategy helping to recruit new members, share updates from within the community, and continually engage members. I also create programming logos which are the discussion points and themes which whoggga events are planned around.  Recently we have been adding short-form video content (Instagram Reels) to our marketing strategy.